Aaker,David A.
Strategic market management / David A. Aaker. - 6th - New York : John Wiley & Sons,Inc., c2002. - xiv, 338 p. : ill. ; 23 cm.
9971513900
Business.
Marketing management.
Market strategy.
Business strategy.
Sales management.
658.8101
Strategic market management / David A. Aaker. - 6th - New York : John Wiley & Sons,Inc., c2002. - xiv, 338 p. : ill. ; 23 cm.
9971513900
Business.
Marketing management.
Market strategy.
Business strategy.
Sales management.
658.8101