Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 13th - Boston : McGraw - Hill, c2007. - xxxii,702 p. : ill. ; 24 cm.
9780071105941 145.00
Business.
Marketing.
Marketing management.
International marketing.
International trade.
Global marketing.
International legal environment.
Global marketing strategy.
International market channel.
Marketing communication.
Sales management.
Personal selling.
658.84
International marketing / Philip R. Cateora, John L. Graham. - 13th - Boston : McGraw - Hill, c2007. - xxxii,702 p. : ill. ; 24 cm.
9780071105941 145.00
Business.
Marketing.
Marketing management.
International marketing.
International trade.
Global marketing.
International legal environment.
Global marketing strategy.
International market channel.
Marketing communication.
Sales management.
Personal selling.
658.84