Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd - New Delhi : Tata McGraw - Hill Publishing Company Limited, c2003. - xx, 668 p. : ill. ; 21 cm.
0070530424
Business.
Marketing management.
Services marketing.
Consumer behavior.
Marketing research.
Marketing strategy.
Marketing communication.
658.8
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd - New Delhi : Tata McGraw - Hill Publishing Company Limited, c2003. - xx, 668 p. : ill. ; 21 cm.
0070530424
Business.
Marketing management.
Services marketing.
Consumer behavior.
Marketing research.
Marketing strategy.
Marketing communication.
658.8