SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Rayport, Jeffrey F.

E-commerce / Ecommerce Jeffrey F. Rayport, Bernard J. Jaworski. - New York, N.J. : McGraw-Hill/Irwin, c2001. - xxxv, 420 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.



0072465212

00108389


Business.
Electronic commerce.
Internet advertising.
Internet marketing.
Marketing management.
Electronic marketing.
Tele marketing.
Market communication.
Electronic business model.
Branding.
Network infrastructure.
Digital media communication.

HF5548.32 / .R39 2001

658.872