Rayport, Jeffrey F.
E-commerce / Ecommerce Jeffrey F. Rayport, Bernard J. Jaworski. - New York, N.J. : McGraw-Hill/Irwin, c2001. - xxxv, 420 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0072465212
00108389
Business.
Electronic commerce.
Internet advertising.
Internet marketing.
Marketing management.
Electronic marketing.
Tele marketing.
Market communication.
Electronic business model.
Branding.
Network infrastructure.
Digital media communication.
HF5548.32 / .R39 2001
658.872
E-commerce / Ecommerce Jeffrey F. Rayport, Bernard J. Jaworski. - New York, N.J. : McGraw-Hill/Irwin, c2001. - xxxv, 420 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0072465212
00108389
Business.
Electronic commerce.
Internet advertising.
Internet marketing.
Marketing management.
Electronic marketing.
Tele marketing.
Market communication.
Electronic business model.
Branding.
Network infrastructure.
Digital media communication.
HF5548.32 / .R39 2001
658.872