Usunier, Jean-Claude.
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. - 5th ed. - India : Dorling Kindersley, c2011. - xiv, 479 p. : ill. ; 24cm.
Includes bibliographical references and index.
9788131763384 Tk. 877.20
2008038953
Business.
Export marketing.
Marketing management.
Global marketing environment.
Marketing communication.
International Marketing
Consumer behavior - Globalization.
HF1416 / U85 2009
658.84
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. - 5th ed. - India : Dorling Kindersley, c2011. - xiv, 479 p. : ill. ; 24cm.
Includes bibliographical references and index.
9788131763384 Tk. 877.20
2008038953
Business.
Export marketing.
Marketing management.
Global marketing environment.
Marketing communication.
International Marketing
Consumer behavior - Globalization.
HF1416 / U85 2009
658.84