SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Marketing / Michael J. Etzel ... [et al]. - 14th ed. - New Delhi : Tata McGraw Hill, c2007. - xxvi, 880 p. : ill. ; 24 cm.





9780070151567


Business.
Marketing management.
Marketing environment.
Global marketing.
Marketing research.
Marketing strategy.
Marketing communication.
Sales management.
Advertising.

658.8