Marketing /
Michael J. Etzel ... [et al].
- 14th ed.
- New Delhi : Tata McGraw Hill, c2007.
- xxvi, 880 p. : ill. ; 24 cm.
9780070151567
Business.
Marketing management.
Marketing environment.
Global marketing.
Marketing research.
Marketing strategy.
Marketing communication.
Sales management.
Advertising.
658.8
9780070151567
Business.
Marketing management.
Marketing environment.
Global marketing.
Marketing research.
Marketing strategy.
Marketing communication.
Sales management.
Advertising.
658.8