Principles of marketing : a south Asian perspective /
Philip Kotler ... [et al].
- 13th ed.
- India : Dorling Kindersley, c2010.
- xix, 514, 53 p. : ill. ; 28 cm.
9788131731017
Business.
Marketing management.
Marketing strategy.
Marketing environment.
Marketing research.
Product development strategy.
Marketing communication strategy.
Advertising.
Sales promotion.
Global marketing.
658.8
9788131731017
Business.
Marketing management.
Marketing strategy.
Marketing environment.
Marketing research.
Product development strategy.
Marketing communication strategy.
Advertising.
Sales promotion.
Global marketing.
658.8