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Peter, J. Paul.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New Delhi : Tata McGraw-Hill Education, c2005. - xvi, 579 p. : ill. ; 24 cm.

Various multi-media instructional materials are available to supplement the text.



9780070601581 715.00

2003071083


Business.
Marketing.
Consumer behavior.
Marketing management.
Product strategy.
Electronic commerce.
Marketing channel strategy.
Electronic commerce.

HF5415.3 / .P468 2005

658.8342

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