Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New Delhi : Tata McGraw-Hill Education, c2005. - xvi, 579 p. : ill. ; 24 cm.
Various multi-media instructional materials are available to supplement the text.
9780070601581 715.00
2003071083
Business.
Marketing.
Consumer behavior.
Marketing management.
Product strategy.
Electronic commerce.
Marketing channel strategy.
Electronic commerce.
HF5415.3 / .P468 2005
658.8342
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New Delhi : Tata McGraw-Hill Education, c2005. - xvi, 579 p. : ill. ; 24 cm.
Various multi-media instructional materials are available to supplement the text.
9780070601581 715.00
2003071083
Business.
Marketing.
Consumer behavior.
Marketing management.
Product strategy.
Electronic commerce.
Marketing channel strategy.
Electronic commerce.
HF5415.3 / .P468 2005
658.8342