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Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 5th ed. - Boston, Mass. : Irwin/McGraw-Hill, c2001. - xx, 795, 56 p. : ill. ; 28 cm.





0072314451 1200.00


Business.
Marketing management.
Advertising.
Marketing communication.
Marketing channel.

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