Arens, William F.
Contemporary advertising / William F. Arens. - 8th ed. - Boston : McGraw-Hill Irwin, c2002. - xxxii, 614, 70 p. : ill. ; 28 cm.
0072415444
Business.
Advertising strategy.
Crafting marketing.
Consumer behavior.
Marketing communication.
Sales promotion.
Personal selling.
Public relation.
Corporate advertising.
Media advertising.
659.1
Contemporary advertising / William F. Arens. - 8th ed. - Boston : McGraw-Hill Irwin, c2002. - xxxii, 614, 70 p. : ill. ; 28 cm.
0072415444
Business.
Advertising strategy.
Crafting marketing.
Consumer behavior.
Marketing communication.
Sales promotion.
Personal selling.
Public relation.
Corporate advertising.
Media advertising.
659.1