Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 3rd ed. - India : Dorling Kindersley, c2007. - 537 p. : ill. ; 28 cm.
9788131709962
Business.
Marketing management.
Advertising.
Marketing communication.
Brand management.
Advertising design.
Advertising strategy.
Sales promotion.
Public relation.
Small business.
consumer promotion.
Advertising design.
Advertising media.
Personal saling.
659.1
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 3rd ed. - India : Dorling Kindersley, c2007. - 537 p. : ill. ; 28 cm.
9788131709962
Business.
Marketing management.
Advertising.
Marketing communication.
Brand management.
Advertising design.
Advertising strategy.
Sales promotion.
Public relation.
Small business.
consumer promotion.
Advertising design.
Advertising media.
Personal saling.
659.1