Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 4th ed. - India : Dorling Kindersely, c2012. - 478 p. : ill. ; 28 cm.
9788131763292
Business.
Advertising.
Marketing communication.
Brand management.
Advertising design.
Advertising strategy.
Sales promotion.
Public relation.
Personal selling.
659.1
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 4th ed. - India : Dorling Kindersely, c2012. - 478 p. : ill. ; 28 cm.
9788131763292
Business.
Advertising.
Marketing communication.
Brand management.
Advertising design.
Advertising strategy.
Sales promotion.
Public relation.
Personal selling.
659.1