Burton, Terry.
Naming rights : legacy gifts and corporate money / Terry Burton. - Hoboken, N.J. : Wiley, c2008. - xxi, 233 p. ; 24 cm.
0470230630
Business.
Financial management.
Capital management.
Institutional advertising.
Nonprofit organizations.
Fund raising.
Corporate image.
658.15224
Naming rights : legacy gifts and corporate money / Terry Burton. - Hoboken, N.J. : Wiley, c2008. - xxi, 233 p. ; 24 cm.
0470230630
Business.
Financial management.
Capital management.
Institutional advertising.
Nonprofit organizations.
Fund raising.
Corporate image.
658.15224