Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 3rd ed. - India : Dorling Kindersely, c2007. - 537 p. : ill. ; 21 cm.
8131709965 140.00
Business.
Advertising.
Marketing communications.
Corporate image.
Consumer promotion.
Internet marketing.
659.1
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 3rd ed. - India : Dorling Kindersely, c2007. - 537 p. : ill. ; 21 cm.
8131709965 140.00
Business.
Advertising.
Marketing communications.
Corporate image.
Consumer promotion.
Internet marketing.
659.1