Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 11th ed. - New yourk : McGraw-Hill, c2002. - xxv, 693 p. : ill. ; 29 cm.
0072398841
Buiseness.
Marketing.
Marketing management.
International marketing.
Global marketing.
International trade.
Global marketing strategy.
Marketing communication.
Personal selling.
Sales management.
658.84
International marketing / Philip R. Cateora, John L. Graham. - 11th ed. - New yourk : McGraw-Hill, c2002. - xxv, 693 p. : ill. ; 29 cm.
0072398841
Buiseness.
Marketing.
Marketing management.
International marketing.
Global marketing.
International trade.
Global marketing strategy.
Marketing communication.
Personal selling.
Sales management.
658.84