Zeithaml, Valarie A.
Service Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml - 4th ed. - Boston : McGraw Hill, c2006. - xxvii, 708p. : ill. , 23cm.
0071244964
Business.
Marketing management.
Consumer behavior.
Marketing communication.
658.8
Service Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml - 4th ed. - Boston : McGraw Hill, c2006. - xxvii, 708p. : ill. , 23cm.
0071244964
Business.
Marketing management.
Consumer behavior.
Marketing communication.
658.8