Perreault, William D.
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault. - New York : McGraw- Hill, c2005. - 214p. : ill. ; 26 cm.
0072864702
Business.
Marketing management.
Marketing environment.
Consumer behavior.
Sales promotion.
Marketing ethics.
658.4
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault. - New York : McGraw- Hill, c2005. - 214p. : ill. ; 26 cm.
0072864702
Business.
Marketing management.
Marketing environment.
Consumer behavior.
Sales promotion.
Marketing ethics.
658.4