Kapferer, Jean-Noel.
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer. - 4th ed. - New Delhi : Kogan Page, c2008. - xv, 560 p. : ill. ; 24 cm.
Includes bibliographical references and index.
978817554406 717.75
2007037849
Business.
Brand management.
Brand architecture.
Global branding.
Strategic branding.
HD69.B7 / K37 2008
658.82705
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer. - 4th ed. - New Delhi : Kogan Page, c2008. - xv, 560 p. : ill. ; 24 cm.
Includes bibliographical references and index.
978817554406 717.75
2007037849
Business.
Brand management.
Brand architecture.
Global branding.
Strategic branding.
HD69.B7 / K37 2008
658.82705