Boyd, Harper W.
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - 7th ed. - Delhi : Richard D. Irwin, c2004. - xv, 816 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8185386161
88018573
Business.
Marketing research - Case studies.
Marketing management.
Research methodology, Scientific.
Advertising research.
Sales analysis.
HF5415.2 / .B65 1989
658.83
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - 7th ed. - Delhi : Richard D. Irwin, c2004. - xv, 816 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8185386161
88018573
Business.
Marketing research - Case studies.
Marketing management.
Research methodology, Scientific.
Advertising research.
Sales analysis.
HF5415.2 / .B65 1989
658.83