Churchill, Gilbert A.
Marketing research : a south asian perspective / Gilbert A. Churchill, Dawn Iacobucci, D. Israel. - India : CENGAGE Learning, c2009. - xxvi, 687 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
978813151510193 616.25
2004102623
Business.
Marketing management.
Market research.
Marketing information systems.
Research design.
HF5415.2 / C5 2005
658.83
Marketing research : a south asian perspective / Gilbert A. Churchill, Dawn Iacobucci, D. Israel. - India : CENGAGE Learning, c2009. - xxvi, 687 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
978813151510193 616.25
2004102623
Business.
Marketing management.
Market research.
Marketing information systems.
Research design.
HF5415.2 / C5 2005
658.83