SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Batra, Rajeev.

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - India : Dorling Kindersley, c2006. - 768 p. : ill. ; 24 cm.





9788177588507


Business.
Advertising.
Market communication.
Global marketing.
Advertising media.
Copyrighting.
Marketing media strategy.