WELCOME TO SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Cateora, Philip R.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 15th ed. - New Delhi : McGraw Hill Education, 2011. - xxxiii, 622 p. : ill.; 28 cm.



9789339204464 796.88


Business.
Marketing.
Marketing management.
International marketing.
International trade.
Global marketing.
International legal environment.
Global marketing strategy.
International market channel.
Marketing communication.
Sales management.
Personal selling.

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