Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 15th ed. - New Delhi : McGraw Hill Education, 2011. - xxxiii, 622 p. : ill.; 28 cm.
9789339204464 796.88
Business.
Marketing.
Marketing management.
International marketing.
International trade.
Global marketing.
International legal environment.
Global marketing strategy.
International market channel.
Marketing communication.
Sales management.
Personal selling.
658.84
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 15th ed. - New Delhi : McGraw Hill Education, 2011. - xxxiii, 622 p. : ill.; 28 cm.
9789339204464 796.88
Business.
Marketing.
Marketing management.
International marketing.
International trade.
Global marketing.
International legal environment.
Global marketing strategy.
International market channel.
Marketing communication.
Sales management.
Personal selling.
658.84