Loudon, David L.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. - 4th ed. - New Delhi : Tata McGraw-Hill, c2002. - xxiii, 788 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070387672 833.75
92027875
Buiseness.
Marketing management.
Consumer behavior- United States.
Marketing strategy.
Leadership.
Consumerism.
Buyer behavior.
HF5415.32 / L677 1993
658.8342
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. - 4th ed. - New Delhi : Tata McGraw-Hill, c2002. - xxiii, 788 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070387672 833.75
92027875
Buiseness.
Marketing management.
Consumer behavior- United States.
Marketing strategy.
Leadership.
Consumerism.
Buyer behavior.
HF5415.32 / L677 1993
658.8342