Schiffman, Leon G.
Consumer Behavior / Leon G. Schiffman, Joseph Wisenblit & S. Ramesh Kumar. - 11th ed. - Delhi : Pearson, c2016. - xxvii, 508 p. : ill. ; 25 cm.
Includes index
9789332555099
Business.
658.8342 / S333c
Consumer Behavior / Leon G. Schiffman, Joseph Wisenblit & S. Ramesh Kumar. - 11th ed. - Delhi : Pearson, c2016. - xxvii, 508 p. : ill. ; 25 cm.
Includes index
9789332555099
Business.
658.8342 / S333c