Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani. - 9th ed. - India : McGraw-Hill, c2013. - xliii, 1016 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781259026850 925.00
2010040703
Business
Advertising.
Sales promotion.
Communication in marketing.
Marketing management.
Budget.
HF5823 / .B387 2012
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani. - 9th ed. - India : McGraw-Hill, c2013. - xliii, 1016 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781259026850 925.00
2010040703
Business
Advertising.
Sales promotion.
Communication in marketing.
Marketing management.
Budget.
HF5823 / .B387 2012
659.1