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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Services marketing : (Record no. 1430)

000 -LEADER
fixed length control field 00986nam a22003137a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240320124113.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150930b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070530424
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A.
9 (RLIN) 5474
245 ## - TITLE STATEMENT
Title Services marketing :
Remainder of title integrating customer focus across the firm /
Statement of responsibility, etc. Valarie A. Zeithaml, Mary Jo Bitner.
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Tata McGraw - Hill Publishing Company Limited,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 668 p. :
Other physical details ill. ;
Dimensions 21 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes Index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 5475
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 5476
Topical term or geographic name as entry element Services marketing.
9 (RLIN) 5477
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 5478
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 5479
Topical term or geographic name as entry element Marketing strategy.
9 (RLIN) 5480
Topical term or geographic name as entry element Marketing communication.
9 (RLIN) 1019
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner,Mary Jo.
9 (RLIN) 5481
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Non-fiction Southeast University Central Library Science & Engineering Seminar Library General Stacks 03/08/2009 RRC 2003   658.8 Z48s 011943 30/09/2015 C- 3 03/08/2009 Books
          Non-fiction Southeast University Central Library Science & Engineering Seminar Library General Stacks 03/08/2009 RRC 2003   658.8 Z48s 011944 30/09/2015 C- 4 03/08/2009 Books
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 04/05/2003 Sarker Book Depot 2003   658.8 Z48s 001345 15/12/2019 C- 1 04/05/2003 Books
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 03/08/2009 RRC 2003   658.8 Z48s 011942 30/09/2015 C- 2 03/08/2009 Books