SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Marketing strategy : (Record no. 2599)

000 -LEADER
fixed length control field 00803nam a22002777a 4500
001 - CONTROL NUMBER
control field 15033
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240320124122.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160123b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070611436
Terms of availability 667.00
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.802
245 ## - TITLE STATEMENT
Title Marketing strategy :
Remainder of title a decision-focused approach /
Statement of responsibility, etc. Orville C. Walker ... [et al].
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Tata McGraw Hill,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 346 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 9917
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 15881
Topical term or geographic name as entry element Marketing strategy.
9 (RLIN) 15882
Topical term or geographic name as entry element Business strategy.
9 (RLIN) 15883
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
9 (RLIN) 9918
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 07/11/2012 Ahsania Mission Book Distribution House 667.00 2006   658.8 M345 015033 23/01/2016 C- 1 07/11/2012 Books
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 07/11/2012 Ahsania Mission Book Distribution House 667.00 2006   658.8 M345 015034 23/01/2016 C- 2 07/11/2012 Books
        Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 07/11/2012 Ahsania Mission Book Distribution House 667.00 2006   658.8 M345 015035 23/01/2016 C- 3 07/11/2012 Books