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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Marketing / (Record no. 2600)

000 -LEADER
fixed length control field 00975nam a22003377a 4500
001 - CONTROL NUMBER
control field 14942
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191103105112.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160123b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070151567
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
Modifying agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.8
245 ## - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Michael J. Etzel ... [et al].
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Tata McGraw Hill,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 880 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 9919
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 15796
Topical term or geographic name as entry element Marketing environment.
9 (RLIN) 4391
Topical term or geographic name as entry element Global marketing.
9 (RLIN) 15797
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 15798
Topical term or geographic name as entry element Marketing strategy.
9 (RLIN) 15799
Topical term or geographic name as entry element Marketing communication.
9 (RLIN) 15800
Topical term or geographic name as entry element Sales management.
9 (RLIN) 15801
Topical term or geographic name as entry element Advertising.
9 (RLIN) 15802
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Etzel, Michael J.
9 (RLIN) 9920
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Cost, normal purchase price Date last checked out
        Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 02/09/2012 Friends Book Corner 2007   658.8 M345 014942 19/03/2018 C- 1 02/09/2012 Books    
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 04/05/2014 Mullik & Brother 2007   658.8 M345 016323 02/01/2020 C- 2 04/05/2014 Books 1060.00  
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 04/05/2014 Mullik & Brother 2007 1 658.8 M345 016324 23/08/2017 C- 3 04/05/2014 Books 1060.00 23/08/2017