000 -LEADER |
fixed length control field |
00833nam a22003017a 4500 |
001 - CONTROL NUMBER |
control field |
2040 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-DhSEU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160601173651.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160220b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0073661511 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BD-DhSEU |
Transcribing agency |
BD-DhSEU |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
22 |
Classification number |
658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peter, J. Paul. |
9 (RLIN) |
4048 |
245 ## - TITLE STATEMENT |
Title |
A preface to marketing management / |
Statement of responsibility, etc. |
Peter, J. Paul. |
250 ## - EDITION STATEMENT |
Edition statement |
8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Boston : |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
c2000. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 318 p. : |
Other physical details |
ill. ; |
Dimensions |
23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Linkage |
Includes index. |
526 ## - STUDY PROGRAM INFORMATION NOTE |
Program name |
Business |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business. |
9 (RLIN) |
10998 |
|
Topical term or geographic name as entry element |
Marketing management. |
9 (RLIN) |
15884 |
|
Topical term or geographic name as entry element |
Marketing research. |
9 (RLIN) |
15885 |
|
Topical term or geographic name as entry element |
Product management. |
9 (RLIN) |
4427 |
|
Topical term or geographic name as entry element |
Global marketing. |
9 (RLIN) |
15886 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Donnelly, James H. |
9 (RLIN) |
10999 |
859 ## - Cataloguer's name |
Cataloger's initials |
|
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |