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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Consumer behavior and marketing strategy / (Record no. 299)

000 -LEADER
fixed length control field 01135cam a22003614a 4500
001 - CONTROL NUMBER
control field 15282
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170114102455.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031230s2005 nyua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003071083
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070601581
Terms of availability 715.00
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhSEU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.3
Item number .P468 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
9 (RLIN) 4048
245 10 - TITLE STATEMENT
Title Consumer behavior and marketing strategy /
Statement of responsibility, etc. J. Paul Peter, Jerry C. Olson.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Tata McGraw-Hill Education,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 579 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Various multi-media instructional materials are available to supplement the text.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 4049
Topical term or geographic name as entry element Marketing.
9 (RLIN) 4050
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 4051
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 2291
Topical term or geographic name as entry element Product strategy.
9 (RLIN) 2903
Topical term or geographic name as entry element Electronic commerce.
9 (RLIN) 2904
Topical term or geographic name as entry element Marketing channel strategy.
9 (RLIN) 4052
Topical term or geographic name as entry element Electronic commerce.
9 (RLIN) 4054
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
9 (RLIN) 4056
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Confined Non-fiction Southeast University Central Library Southeast University Central Library Journal's Section 07/02/2013 S.S. Enterprise 715.00 2005   658.8342 P478c 015282 26/02/2018 C- 1 07/02/2013 Books
          Non-fiction Southeast University Central Library Southeast University Central Library Journal's Section 07/02/2013 S.S. Enterprise 715.00 2005   658.8342 P478c 015283 08/05/2018 C- 2 07/02/2013 Books
        Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 07/02/2013 S.S. Enterprise 715.00 2005   658.8342 P478c 015284 21/05/2015 C- 3 07/02/2013 Books
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 10/12/2016 Shaurov Publishers. 848.94 2005   658.8342 P478c 018226 19/12/2016 C-4 10/12/2016 Books