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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

International marketing / (Record no. 3016)

000 -LEADER
fixed length control field 01014nam a22003497a 4500
001 - CONTROL NUMBER
control field 895
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170807172348.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160229b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072833718
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.84
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
9 (RLIN) 5374
245 ## - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Philip R. Cateora, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 697 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 11339
Topical term or geographic name as entry element Marketing.
9 (RLIN) 13199
Topical term or geographic name as entry element International marketing.
9 (RLIN) 13200
Topical term or geographic name as entry element Global environment.
9 (RLIN) 13201
Topical term or geographic name as entry element International trade.
9 (RLIN) 13202
Topical term or geographic name as entry element Global marketing.
9 (RLIN) 13203
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 13204
Topical term or geographic name as entry element Marketing strategies.
9 (RLIN) 13205
Topical term or geographic name as entry element Marketing communication
9 (RLIN) 1019
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
9 (RLIN) 5379
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 28/12/2002 Sarker Book Depot 742.00 2005   658.84 C359i 000895 29/02/2016 C- 1 28/12/2002 Books
  Lost       Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 28/12/2002 Sarker Book Depot 742.00 2005   658.84 C359i 000896 09/04/2016 C- 2 28/12/2002 Books
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 28/12/2002 Sarker Book Depot 742.00 2005   658.84 C359i 000897 04/08/2016 C- 3 28/12/2002 Books
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 28/12/2002 Sarker Book Depot 742.00 2005   658.84 C359i 000899 09/04/2016 C- 4 28/12/2002 Books