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Advertising and promotion : (Record no. 3122)

000 -LEADER
fixed length control field 00910nam a22002897a 4500
001 - CONTROL NUMBER
control field 1254
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160412111833.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160309b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072314451
Terms of availability 1200.00
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
9 (RLIN) 7254
245 ## - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Irwin/McGraw-Hill,
Date of publication, distribution, etc. c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 795, 56 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 11692
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 13079
Topical term or geographic name as entry element Advertising.
9 (RLIN) 13080
Topical term or geographic name as entry element Marketing communication.
9 (RLIN) 1019
Topical term or geographic name as entry element Marketing channel.
9 (RLIN) 1715
859 ## - LOCAL CONTROL INFORMATION (RLIN)
Cataloger's initials, CIN (RLIN) RH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts Date last checked out
          Non-fiction Southeast University Central Library Southeast University Central Library Book Cart 2003-02-19 M.B.C. 659.1 B427a 2001 001254 2018-12-05 C- 1 2003-02-19 Books    
  Lost       Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 2003-02-19 M.B.C. 659.1 B427a 2001 001255 2016-10-19 C- 2 2003-02-19 Books 1 2016-09-27

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