| 000 -LEADER |
|---|
| fixed length control field |
01042nam a22003497a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4464 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhSEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160412110612.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160309b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072415444 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BD-DhSEU |
| Transcribing agency |
BD-DhSEU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arens, William F. |
| 9 (RLIN) |
11693 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Contemporary advertising / |
| Statement of responsibility, etc. |
William F. Arens. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc. |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 614, 70 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Linkage |
Includes bibliographical references and indexes. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business. |
| 9 (RLIN) |
11694 |
|
|---|
| Topical term or geographic name as entry element |
Advertising strategy. |
| 9 (RLIN) |
2503 |
|
|---|
| Topical term or geographic name as entry element |
Crafting marketing. |
| 9 (RLIN) |
13071 |
|
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
13072 |
|
|---|
| Topical term or geographic name as entry element |
Marketing communication. |
| 9 (RLIN) |
1019 |
|
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| 9 (RLIN) |
13073 |
|
|---|
| Topical term or geographic name as entry element |
Personal selling. |
| 9 (RLIN) |
4422 |
|
|---|
| Topical term or geographic name as entry element |
Public relation. |
| 9 (RLIN) |
13074 |
|
|---|
| Topical term or geographic name as entry element |
Corporate advertising. |
| 9 (RLIN) |
1034 |
|
|---|
| Topical term or geographic name as entry element |
Media advertising. |
| 9 (RLIN) |
12679 |
| 859 ## - Cataloguer's name |
|---|
| Cataloger's initials |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |