000 -LEADER |
fixed length control field |
01038nam a22003497a 4500 |
001 - CONTROL NUMBER |
control field |
14867 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-DhSEU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160412105716.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160310b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788131763292 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BD-DhSEU |
Transcribing agency |
BD-DhSEU |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
22 |
Classification number |
659.1 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Clow, Kenneth E. |
9 (RLIN) |
7092 |
245 ## - TITLE STATEMENT |
Title |
Integrated advertising, promotion, and marketing communications / |
Statement of responsibility, etc. |
Kenneth E. Clow, Donald Baack. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
India : |
Name of publisher, distributor, etc. |
Dorling Kindersely, |
Date of publication, distribution, etc. |
c2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
478 p. : |
Other physical details |
ill. ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Linkage |
Includes index. |
526 ## - STUDY PROGRAM INFORMATION NOTE |
Program name |
Business |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business. |
9 (RLIN) |
11697 |
|
Topical term or geographic name as entry element |
Advertising. |
9 (RLIN) |
13066 |
|
Topical term or geographic name as entry element |
Marketing communication. |
9 (RLIN) |
1019 |
|
Topical term or geographic name as entry element |
Brand management. |
9 (RLIN) |
13067 |
|
Topical term or geographic name as entry element |
Advertising design. |
9 (RLIN) |
13057 |
|
Topical term or geographic name as entry element |
Advertising strategy. |
9 (RLIN) |
2503 |
|
Topical term or geographic name as entry element |
Sales promotion. |
9 (RLIN) |
13068 |
|
Topical term or geographic name as entry element |
Public relation. |
9 (RLIN) |
13069 |
|
Topical term or geographic name as entry element |
Personal selling. |
9 (RLIN) |
13070 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Baack, Donald. |
9 (RLIN) |
7095 |
859 ## - Cataloguer's name |
Cataloger's initials |
|
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |