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Advertising and promotion : (Record no. 3126)

000 -LEADER
fixed length control field 00985nam a22003137a 4500
001 - CONTROL NUMBER
control field 3581
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180527115435.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160310b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
International Standard Book Number 0070581940
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
Modifying agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
9 (RLIN) 7254
245 ## - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch, Michael A. Belch & Keyoor Purani
250 ## - EDITION STATEMENT
Edition statement 6th ed., 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Tata McGraw-Hill,
Date of publication, distribution, etc. c2013, c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 779, 62 p. :
Other physical details ill. ;
Dimensions 28 cm.
Extent xlii, 1016p. :
Other physical details ill. ;
Dimensions 28cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 11698
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 13081
Topical term or geographic name as entry element Advertising.
9 (RLIN) 13082
Topical term or geographic name as entry element Marketing communication.
9 (RLIN) 1019
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 13083
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Serial Enumeration / chronology Total Checkouts Full call number Barcode Checked out Date last seen Date last checked out Copy number Price effective from Koha item type Source of acquisition Cost, normal purchase price
      6th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 10/03/2016 2004 1 659.1 B427a 003577 01/10/2016 08/08/2018 08/08/2018 C- 1 10/03/2016 Books    
      6th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 10/03/2016 2004   659.1 B427a 003578   10/03/2016   C- 2 10/03/2016 Books    
      6th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 10/03/2016 2004   659.1 B427a 003579   10/03/2016   C- 3 10/03/2016 Books    
      6th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 10/03/2016 2004   659.1 B427a 003580   10/03/2016   C- 4 10/03/2016 Books    
      6th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 10/03/2016 2004   659.1 B427a 003581   10/03/2016   C- 5 10/03/2016 Books    
      6th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 10/10/2005 2004   659.1 B427a 005078   10/03/2016   C- 6 10/10/2005 Books    
      6th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 10/10/2005 2004   659.1 B427a 005079   10/03/2016   C- 7 10/10/2005 Books    
      6th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 10/10/2005 2004   659.1 B427a 005080   10/03/2016   C- 8 10/10/2005 Books    
      6th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 10/10/2005 2004   659.1 B427a 005081   10/03/2016   C- 9 10/10/2005 Books    
      6th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 06/12/2005 2004   659.1 B427a 005306   10/03/2016   C- 10 06/12/2005 Books    
      6th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 06/12/2005 2004   659.1 B427a 005307   10/03/2016   C- 11 06/12/2005 Books    
      6th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 06/12/2005 2004   659.1 B427a 005308   10/03/2016   C- 12 06/12/2005 Books    
      6th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 06/12/2005 2004 1 659.1 B427a 005309   22/03/2018 13/03/2018 C- 13 06/12/2005 Books    
      6th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 06/12/2005 2004   659.1 B427a 005310   10/03/2016   C- 14 06/12/2005 Books    
      6th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 06/12/2005 2004   659.1 B427a 005311   10/03/2016   C- 15 06/12/2005 Books    
      9th ed.   Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 23/05/2018 2013   659.1 B427a 019854   27/05/2018   C-16 27/05/2018 Books Trim Education 1015.00
      9th ed.       Southeast University Central Library Southeast University Central Library General Stacks 23/05/2018 2013 1 659.1 B427a 019855   18/11/2018 08/11/2018 C-17 27/05/2018 Books Trim Education 1015.00
      9th ed.       Southeast University Central Library Southeast University Central Library General Stacks 23/05/2018 2013   659.1 B427a 019856   27/05/2018   C-18 27/05/2018 Books Trim Education 1015.00