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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Advertising : (Record no. 3401)

000 -LEADER
fixed length control field 00866nam a22003017a 4500
001 - CONTROL NUMBER
control field 1180
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170419124146.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160405b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256026467
Terms of availability 180.00
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 659.11
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dirksen, Charles J.
9 (RLIN) 12670
245 ## - TITLE STATEMENT
Title Advertising :
Remainder of title principles and management cases /
Statement of responsibility, etc. Charles J. Dirksen.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Homewood :
Name of publisher, distributor, etc. Richard D. Irwin, Inc.,
Date of publication, distribution, etc. c1983.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 622 p. :
Other physical details ill. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 12677
Topical term or geographic name as entry element Advertising.
9 (RLIN) 12678
Topical term or geographic name as entry element Media advertising.
9 (RLIN) 12679
Topical term or geographic name as entry element Advertising - Ethics.
9 (RLIN) 1036
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kroeger, Arthur.
9 (RLIN) 12671
Personal name Nicosia, Franco M.
9 (RLIN) 12672
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 05/04/2016 Sarkar Book Depot 180.00 1983   659.11 D599a 001180 05/04/2016 C- 1 05/04/2016 Books
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 05/04/2016 Sarkar Book Depot 180.00 1983   659.11 D599a 001181 05/04/2016 C- 2 05/04/2016 Books
        Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 21/07/2016 Sarkar Book Depot 180.00 1983   659.11 D599a 001182 21/07/2016 C- 3 21/07/2016 Books