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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

International marketing / (Record no. 3441)

000 -LEADER
fixed length control field 01213nam a22003977a 4500
001 - CONTROL NUMBER
control field 16454
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240320124133.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160409b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070666997
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.84
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
9 (RLIN) 5374
245 ## - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Philip R Cateora, John L Graham and Prashant Salwan.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 888 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 13209
Topical term or geographic name as entry element Marketing.
9 (RLIN) 13210
Topical term or geographic name as entry element International marketing.
9 (RLIN) 13211
Topical term or geographic name as entry element International trade.
9 (RLIN) 13212
Topical term or geographic name as entry element Global market.
9 (RLIN) 13213
Topical term or geographic name as entry element International legal environment.
9 (RLIN) 3539
Topical term or geographic name as entry element Market research.
9 (RLIN) 13214
Topical term or geographic name as entry element Global market management.
9 (RLIN) 13215
Topical term or geographic name as entry element Market communication.
9 (RLIN) 2548
Topical term or geographic name as entry element Sales management.
9 (RLIN) 2577
Topical term or geographic name as entry element Export management.
9 (RLIN) 13216
Topical term or geographic name as entry element Personal selling.
9 (RLIN) 4422
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
9 (RLIN) 5379
Personal name Salwan, Prashant.
9 (RLIN) 12953
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 14/06/2014 Paragon Enterprises 932.00 2007   658.84 C359i 016454 09/04/2016 C-1 09/04/2016 Books
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 14/06/2014 Paragon Enterprises 932.00 2007   658.84 C359i 016455 09/04/2016 C-2 09/04/2016 Books