SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Service Marketing : (Record no. 3790)

000 -LEADER
fixed length control field 00871nam a22003017a 4500
001 - CONTROL NUMBER
control field 11945
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240320124200.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160515b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071244964
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A.
9 (RLIN) 5474
245 ## - TITLE STATEMENT
Title Service Marketing :
Remainder of title Integrating Customer Focus Across the Firm /
Statement of responsibility, etc. Valarie A. Zeithaml
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 708p. :
Other physical details ill. ,
Dimensions 23cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes Index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 14772
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 16130
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 16131
Topical term or geographic name as entry element Marketing communication.
9 (RLIN) 16132
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo.
9 (RLIN) 14773
Personal name Gremler, Dwayne D.
9 (RLIN) 14774
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 03/08/2009 RRC 2006   658.8 Z372s 011945 15/05/2016 C- 1 03/08/2009 Books
        Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 03/08/2009 RRC 2006   658.8 Z372s 011946 15/05/2016 C- 2 03/08/2009 Books