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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Global Marketing Management / (Record no. 3794)

000 -LEADER
fixed length control field 00935nam a22003257a 4500
001 - CONTROL NUMBER
control field 4351
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240320124200.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160515b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120320662
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
9 (RLIN) 4436
245 ## - TITLE STATEMENT
Title Global Marketing Management /
Statement of responsibility, etc. Warren J. Keegan.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Prentice- Hall
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent XXV, 617p. :
Other physical details ill. ;
Dimensions 24cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes Index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 14786
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 16125
Topical term or geographic name as entry element International marketing.
9 (RLIN) 16126
Topical term or geographic name as entry element Marketing information system.
9 (RLIN) 16127
Topical term or geographic name as entry element Marketing environment.
9 (RLIN) 4391
Topical term or geographic name as entry element Marketing strategy, Global.
9 (RLIN) 4055
Topical term or geographic name as entry element Advertising.
9 (RLIN) 16128
Topical term or geographic name as entry element Marketing channel.
9 (RLIN) 16129
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Checked out Date last checked out
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 14/07/2005 M/S Sarker 343.64 2002   658.84 K262g 004350 09/10/2018 C- 4 14/07/2005 Books    
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 14/07/2005 M/S Sarker 343.64 2002   658.84 K262g 004351 15/05/2016 C- 5 14/07/2005 Books    
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 14/07/2005 M/S Sarker 343.64 2002   658.84 K262g 004352 15/05/2016 C- 6 14/07/2005 Books    
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 14/07/2005 M/S Sarker 343.64 2002 1 658.84 K262g 004353 19/07/2018 C- 7 14/07/2005 Books 01/10/2016 19/07/2018
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 14/07/2005 M/S Sarker 343.64 2002   658.84 K262g 004354 12/11/2017 C- 8 14/07/2005 Books    
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks     180.00 2002   658.84 K262g 003118 15/05/2016 C- 1   Books    
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks     180.00 2002   658.84 K262g 003119 15/05/2016 C- 2   Books    
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks     180.00 2002   658.84 K262g 003120 15/05/2016 C- 3   Books