| 000 -LEADER |
|---|
| fixed length control field |
01034cam a22003614a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14949 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhSEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160417114911.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000315s2001 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
00035933 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
812650806x |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BD-DhSEU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
A14 2000 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| 9 (RLIN) |
2551 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research / |
| Statement of responsibility, etc. |
David A. Aaker, V. Kumar, George S. Day. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
India : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 751 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 9 (RLIN) |
4377 |
|
|---|
| Topical term or geographic name as entry element |
Business. |
| 9 (RLIN) |
4378 |
|
|---|
| Topical term or geographic name as entry element |
Marketing management. |
| 9 (RLIN) |
2291 |
|
|---|
| Topical term or geographic name as entry element |
Market research. |
| 9 (RLIN) |
2903 |
|
|---|
| Topical term or geographic name as entry element |
Research design. |
| 9 (RLIN) |
1006 |
|
|---|
| Topical term or geographic name as entry element |
Electronic commerce. |
| 9 (RLIN) |
4379 |
|
|---|
| Topical term or geographic name as entry element |
Data base marketing. |
| 9 (RLIN) |
4380 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, V. |
| 9 (RLIN) |
3698 |
|
|---|
| Personal name |
Day, George S. |
| 9 (RLIN) |
4381 |
| 859 ## - Cataloguer's name |
|---|
| Cataloger's initials |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |