000 -LEADER |
fixed length control field |
00993nam a22003377a 4500 |
001 - CONTROL NUMBER |
control field |
14773 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-DhSEU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180826125405.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
161101b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788177588507 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BD-DhSEU |
Transcribing agency |
BD-DhSEU |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
659.1 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Batra, Rajeev. |
9 (RLIN) |
2545 |
245 ## - TITLE STATEMENT |
Title |
Advertising management / |
Statement of responsibility, etc. |
Rajeev Batra, John G. Myers, David A. Aaker. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
India : |
Name of publisher, distributor, etc. |
Dorling Kindersley, |
Date of publication, distribution, etc. |
c2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
768 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Linkage |
Includes bibliographical references and index. |
526 ## - STUDY PROGRAM INFORMATION NOTE |
Program name |
Business |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business. |
9 (RLIN) |
20337 |
|
Topical term or geographic name as entry element |
Advertising. |
9 (RLIN) |
20338 |
|
Topical term or geographic name as entry element |
Market communication. |
9 (RLIN) |
2548 |
|
Topical term or geographic name as entry element |
Global marketing. |
9 (RLIN) |
20339 |
|
Topical term or geographic name as entry element |
Advertising media. |
9 (RLIN) |
20340 |
|
Topical term or geographic name as entry element |
Copyrighting. |
9 (RLIN) |
13075 |
|
Topical term or geographic name as entry element |
Marketing media strategy. |
9 (RLIN) |
13076 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Myers, John G., |
9 (RLIN) |
2550 |
|
Personal name |
Aaker, David A. |
9 (RLIN) |
2551 |
859 ## - Cataloguer's name |
Cataloger's initials |
|
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |