SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Advertising management / (Record no. 5316)

000 -LEADER
fixed length control field 00993nam a22003377a 4500
001 - CONTROL NUMBER
control field 14773
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180826125405.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161101b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177588507
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev.
9 (RLIN) 2545
245 ## - TITLE STATEMENT
Title Advertising management /
Statement of responsibility, etc. Rajeev Batra, John G. Myers, David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. India :
Name of publisher, distributor, etc. Dorling Kindersley,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent 768 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 20337
Topical term or geographic name as entry element Advertising.
9 (RLIN) 20338
Topical term or geographic name as entry element Market communication.
9 (RLIN) 2548
Topical term or geographic name as entry element Global marketing.
9 (RLIN) 20339
Topical term or geographic name as entry element Advertising media.
9 (RLIN) 20340
Topical term or geographic name as entry element Copyrighting.
9 (RLIN) 13075
Topical term or geographic name as entry element Marketing media strategy.
9 (RLIN) 13076
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G.,
9 (RLIN) 2550
Personal name Aaker, David A.
9 (RLIN) 2551
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      5th ed     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 27/04/2003 Sarker Book Depot 295.00 2006   659.1 B334a 001289 07/04/2016 C- 1 07/04/2016 Books
      5th ed     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 27/04/2003 Sarkar Book Depot. 295.00 2006   659.1 B334a 001290 01/11/2016 C- 2 27/04/2003 Books
      5th ed     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 27/04/2003 Sarkar Book Depot. 295.00 2006   659.1 B334a 001291 01/11/2016 C- 3 27/04/2003 Books
      5th ed   Confined Non-fiction Southeast University Central Library Southeast University Central Library Confined Stacks 09/07/2012     2006   659.1 B334a 014773 01/11/2016 C- 1 09/07/2012 Books
      5th ed     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 09/07/2012     2006   659.1 B334a 014774 01/11/2016 C- 2 09/07/2012 Books
      5th ed     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 09/07/2012     2006   659.1 B334a 014775 01/11/2016 C- 3 09/07/2012 Books
      5th ed     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 03/11/2016   2006   659.1 B334a 001777 03/11/2016 C- 4 03/11/2016 Books