| 000 -LEADER |
|---|
| fixed length control field |
01155cam a22003734a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9941 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhSEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150919121107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030409s2004 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003051185 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072547030 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BD-DhSEU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.K452 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerin, Roger A. |
| 9 (RLIN) |
4387 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
the core / |
| Statement of responsibility, etc. |
Roger A. Kerin, Steven W. Hartley, William Rudelius. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 405, 54 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) |
4388 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
4389 |
|
|---|
| Topical term or geographic name as entry element |
Business. |
| 9 (RLIN) |
4390 |
|
|---|
| Topical term or geographic name as entry element |
Marketing environment. |
| 9 (RLIN) |
4391 |
|
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
4392 |
|
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
4393 |
|
|---|
| Topical term or geographic name as entry element |
Sales management. |
| 9 (RLIN) |
2577 |
|
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
4394 |
|
|---|
| Topical term or geographic name as entry element |
Marketing strategy. |
| 9 (RLIN) |
4395 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartley, Steven William. |
| 9 (RLIN) |
4396 |
|
|---|
| Personal name |
Rudelius, William. |
| 9 (RLIN) |
4397 |
| 859 ## - Cataloguer's name |
|---|
| Cataloger's initials |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |