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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

International marketing / (Record no. 5490)

000 -LEADER
fixed length control field 01218nam a22003857a 4500
001 - CONTROL NUMBER
control field 18234
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240320124303.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161220b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789339204464
Terms of availability 796.88
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.84
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
9 (RLIN) 5374
245 ## - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Philip R. Cateora, Mary C. Gilly, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. McGraw Hill Education,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 622 p. :
Dimensions 28 cm.
Other physical details ill.;
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 20994
Topical term or geographic name as entry element Marketing.
9 (RLIN) 20997
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 20998
Topical term or geographic name as entry element International marketing.
9 (RLIN) 20999
Topical term or geographic name as entry element International trade.
9 (RLIN) 21000
Topical term or geographic name as entry element Global marketing.
9 (RLIN) 21001
Topical term or geographic name as entry element International legal environment.
9 (RLIN) 3539
Topical term or geographic name as entry element Global marketing strategy.
9 (RLIN) 4445
Topical term or geographic name as entry element International market channel.
9 (RLIN) 13218
Topical term or geographic name as entry element Marketing communication.
9 (RLIN) 21002
Topical term or geographic name as entry element Sales management.
9 (RLIN) 21003
Topical term or geographic name as entry element Personal selling.
9 (RLIN) 4422
710 ## - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Gilly, Mary C.
9 (RLIN) 20995
Corporate name or jurisdiction name as entry element Graham, John L.
9 (RLIN) 20996
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 14/12/2016 Shaurov Publishers. 796.88 2011   658.84 C359i 018234 20/12/2016 C-1 14/12/2016 Books
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 14/12/2016 Shaurov Publishers. 796.88 2011   658.84 C359i 018235 20/12/2016 C-2 14/12/2016 Books
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 14/12/2016 Shaurov Publishers. 796.88 2011   658.84 C359i 018236 20/12/2016 C-3 14/12/2016 Books