| 000 -LEADER |
|---|
| fixed length control field |
01122pam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15024 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhSEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180207173348.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
920728s1993 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
92027875 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070387672 |
| Terms of availability |
833.75 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BD-DhSEU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
L677 1993 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Loudon, David L. |
| 9 (RLIN) |
2899 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Remainder of title |
concepts and applications / |
| Statement of responsibility, etc. |
David L. Loudon, Albert J. Della Bitta. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Tata McGraw-Hill, |
| Date of publication, distribution, etc. |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 788 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill series in marketing |
| 9 (RLIN) |
2900 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Buiseness. |
| 9 (RLIN) |
2417 |
|
|---|
| Topical term or geographic name as entry element |
Marketing management. |
| 9 (RLIN) |
13248 |
|
|---|
| Topical term or geographic name as entry element |
Consumer behavior- United States. |
| 9 (RLIN) |
2901 |
|
|---|
| Topical term or geographic name as entry element |
Marketing strategy. |
| 9 (RLIN) |
2902 |
|
|---|
| Topical term or geographic name as entry element |
Leadership. |
| 9 (RLIN) |
2291 |
|
|---|
| Topical term or geographic name as entry element |
Consumerism. |
| 9 (RLIN) |
2903 |
|
|---|
| Topical term or geographic name as entry element |
Buyer behavior. |
| 9 (RLIN) |
2904 |
| 700 2# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Della Bitta, Albert J. |
| 9 (RLIN) |
2907 |
| 859 ## - Cataloguer's name |
|---|
| Cataloger's initials |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |