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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Advertising / (Record no. 7)

000 -LEADER
fixed length control field 01273nam a2200433 a 4500
001 - CONTROL NUMBER
control field 14700
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160405174423.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 860205s1985 paua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131703823
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhSEU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jefkins, Frank.
9 (RLIN) 1021
245 10 - TITLE STATEMENT
Title Advertising /
Statement of responsibility, etc. Frank Jefkins.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. India :
Name of publisher, distributor, etc. Dorling Kindersley,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent 416 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical reference and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 1022
Topical term or geographic name as entry element Advertising.
9 (RLIN) 1023
Topical term or geographic name as entry element Marketing communication.
9 (RLIN) 1019
Topical term or geographic name as entry element Trade advertising.
9 (RLIN) 1024
Topical term or geographic name as entry element Retail advertising.
9 (RLIN) 1025
Topical term or geographic name as entry element Consumer advertising.
9 (RLIN) 1026
Topical term or geographic name as entry element Business advertising.
9 (RLIN) 1027
Topical term or geographic name as entry element Financial advertising.
9 (RLIN) 1028
Topical term or geographic name as entry element Advertising media.
9 (RLIN) 1029
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 1030
Topical term or geographic name as entry element Sponsorship.
9 (RLIN) 1031
Topical term or geographic name as entry element Exhibition.
9 (RLIN) 1032
Topical term or geographic name as entry element Copyright
9 (RLIN) 1033
Topical term or geographic name as entry element Public relation.
9 (RLIN) 459
Topical term or geographic name as entry element Corporate advertising.
9 (RLIN) 1034
Topical term or geographic name as entry element Advertising research.
9 (RLIN) 1035
Topical term or geographic name as entry element Advertising - Ethics.
9 (RLIN) 1036
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date last checked out
        Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 09/07/2012 Parama Publisher and Distributor 2000   659.1 J475a 014700 25/04/2015 C- 1 09/07/2012 Books  
          Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 09/07/2012 Parama Publisher and Distributor 2000 4 659.1 J475a 014701 19/12/2016 C- 2 09/07/2012 Books 19/12/2016
        Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 09/07/2012 Parama Publisher and Distributor 2000 3 659.1 J475a 014702 21/10/2015 C- 3 09/07/2012 Books 21/10/2015