| 000 -LEADER |
|---|
| fixed length control field |
01115cam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16444 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhSEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160412112200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101004s2012 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010040703 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781259026850 |
| Terms of availability |
925.00 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn664665731 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BD-DhSEU |
| Modifying agency |
BD-DhSEU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.B387 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, George E. |
| 9 (RLIN) |
7254 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and promotion : |
| Remainder of title |
an integrated marketing communications perspective / |
| Statement of responsibility, etc. |
George E. Belch, Michael A. Belch, Keyoor Purani. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
India : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xliii, 1016 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business |
| 9 (RLIN) |
7266 |
|
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
7267 |
|
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| 9 (RLIN) |
7268 |
|
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 9 (RLIN) |
7258 |
|
|---|
| Topical term or geographic name as entry element |
Marketing management. |
| 9 (RLIN) |
13084 |
|
|---|
| Topical term or geographic name as entry element |
Budget. |
| 9 (RLIN) |
13085 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, Michael A. |
| 9 (RLIN) |
7259 |
|
|---|
| Personal name |
Purani, Keyoor. |
| 9 (RLIN) |
7260 |
| 859 ## - Cataloguer's name |
|---|
| Cataloger's initials |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |