SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Normal view MARC view
  • Advertising.

Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

  • control field: 13066

003 - CONTROL NUMBER IDENTIFIER

  • control field: BD-DhSEU

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20160412105458.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 160412|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: BD-DhSEU
  • Transcribing agency: BD-DhSEU

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Advertising.

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (BD-DhSEU)3125: Clow, Kenneth E. 7092, Integrated advertising, promotion, and marketing communications /, c2012.