SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

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  • Kapferer, Jean-Noël.

Kapferer, Jean-Noël. (Personal Name)

Preferred form: Kapferer, Jean-Noël.

Machine generated authority record.

Work cat.: (BD-DhSEU)462: Kapferer, Jean-Noël., The new strategic brand management :, c2008.