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International marketing / Philip R. Cateora, John L. Graham.

By: Cateora, Philip R.
Contributor(s): Graham, John L.
Material type: materialTypeLabelBookPublisher: Boston : McGraw - Hill, c2007Edition: 13th.Description: xxxii,702 p. : ill. ; 24 cm.ISBN: 9780071105941.Subject(s): Business | Marketing | Marketing management | International marketing | International trade | Global marketing | International legal environment | Global marketing strategy | International market channel | Marketing communication | Sales management | Personal sellingDDC classification: 658.84
List(s) this item appears in: BBA
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Non-fiction 658.84 C359i (Browse shelf) 2007 C- 1 Confined 013536
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Books Science & Engineering Seminar Library
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Southeast University Central Library

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Non-fiction 658.84 C359i (Browse shelf) 2007 C- 3 Available 013538
Books Science & Engineering Seminar Library
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Southeast University Central Library

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Non-fiction 658.84 C359i (Browse shelf) 2007 C- 4 Available 013539
Books Business Studies Seminar Library
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Southeast University Central Library

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Non-fiction 658.84 C359i (Browse shelf) 2007 C- 5 Confined 013540
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Includes Index.

Business

Other editions of this work

International marketing / by Cateora, Philip R. ©2002
International marketing / by Cateora, Philip R. ©2005
International marketing / by Cateora, Philip R. ©2007

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