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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

By: Zeithaml, Valarie A.
Contributor(s): Bitner,Mary Jo.
Material type: TextTextPublisher: New Delhi : Tata McGraw - Hill Publishing Company Limited, c2003Edition: 3rd.Description: xx, 668 p. : ill. ; 21 cm.ISBN: 0070530424.Subject(s): Business | Marketing management | Services marketing | Consumer behavior | Marketing research | Marketing strategy | Marketing communicationDDC classification: 658.8
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Southeast University Central Library

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Includes Index.

Business.

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Service Marketing : by Zeithaml, Valarie A. ©2006

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